About

Our Story

I didn’t always plan on becoming a jewelry designer. It started as a hobby I shared with my mother, something we both enjoyed and bonded over. I absolutely loved making jewelry; but, as a little girl, I never imagined it could become my career. So I decided to take the traditional path and go to college, where I studied graphic design at UC San Diego.

But after starting my first graphic design job, life took an unexpected turn. My mother was diagnosed with breast cancer and was eventually hospitalized. I spent hours in her hospital room and, to take our minds off of things, I began playing around with wire and semiprecious stones again. My mom loved to watch me create new pieces and, for me, it was just nice to see her smile. Sadly, my beloved mom lost her fight with cancer. After she passed away, I realized that making trend jewelry was something I loved that kept me connected to her.

With this renewed passion, I began selling my jewelry at farmer’s markets and local boutiques. It wasn’t long before I had an L.A. showroom, and my stones, beads and wire started taking over the apartment I shared with my husband. With a ton of trial and error, hard work, and dedication, my hobby had become a legitimate business.

LEILA was started in the living room of my small San Diego apartment. Making handcrafted jewelry began as a hobby and before I knew it, my side passion turned into selling my designs at local farmers markets. Then, as the company grew, my husband made the decision to leave his full-time job and join me, transforming my one-woman workshop into a husband and wife team.

We’ve been designing jewelry together since 2005 and it’s been an incredible journey so far.

Our designs have been sold in over 400 stores and featured in publications such as In Style, Glamour, Lucky, Elle Girl, InTouch, and OK! Magazine. We’ve even had the honor of having some of Hollywood’s most fashionable stars wear our pieces; including Britney Spears, Eva Longoria, Hillary Duff, Paris Hilton, Jessica Simpson, Hayden Panettiere and Lauren Conrad, just to name a few.

For a long time, trend jewelry was our primary focus. It wasn’t until the birth of our son that I felt drawn to more meaningful everyday staples rather than the latest trends. After all, as a mom, I know what it’s like to have approximately 5 minutes in the morning to get ready—which is why our designs are simple and classic with a modern feel.

We create dainty, beautiful, personalized jewelry just for you: the moms, the businesswomen, the fashionistas and the creatives who love a casual and timeless style.

LEILA wouldn’t be here without you and we can't thank you enough for supporting us!

Our Promise To You

PERSONALIZED AND MEANINGFUL

We believe memories make us who we are. The places you’ve been and the people you love. Our goal at LEILA is to create meaningful jewelry that keeps you connected to your stories. Jewelry to live in, layer and love.

HANDCRAFTED WITH CARE

Every piece at LEILA is crafted with love by hand right here in San Diego. Although we have grown so much over 15 years, we still treat every order like it’s our most important. We start with a sheet of metal, a spool of chain, beads or gemstones to make a special piece that's just for you.

QUALITY

We are very proud of the jewelry we create. Why? Because we use the best quality materials, we check every piece to ensure it's made beautifully. We have the most amazing team working together to track and control every step of the process. This means you are getting the best quality product, guaranteed.

Currency

LIVE, LOVE & LAYER